The market is too crowded with service providers will make customers fall into “dilemma” when choosing.
Because at this time they could not be completely lucid to decide which service quality, service that suits them.
Applying to Marketing Online is the same, a series of difficulties that businesses face today can be mentioned as
Cost is too high
Measuring between price and efficiency is a problem that businesses and companies suffer when searching for Online Marketing services or SEO services.
The issue of pay is inherently sensitive and understood regarding low altitude in very different circumstances.
For example, if you hire an SEO service with a lower price than the average, but the efficiency is not good,
the rate is still too high compared to what you get back. At the same time, an SEO service with a relatively high price,
but the revenue efficiency helps your company revenue increase by 2, 3 and even ten times.
Sometimes customers are not sure whether they should deploy or hire external services themselves because of this cost issue.
Because the goal to run marketing campaigns of businesses must first achieve KPIs and earn appropriate profits.
When hiring a marketing service from the Agency specializing in that field, it means that the business will partly reduce the work burden in operation.
However, the full commitment to this rental service generates another worrying problem when not fully managing issues such as Progress, Planning, Performance, Methods,
High risk of project failure
On the side of your project contractor, sometimes there are too many other projects running at the same time, so the concentration of a plan is not high. This will also entail some risks such as:
There is no deep optimization time leading to the following SEO conversion.
The life of the project is short if the SEO provider ‘s method is not secure.
Risk of losing rankings before Google’s algorithms after the handover.
In particular, if the project fails, compensation for the service recipient’s SEO project will sometimes be delayed,
causing businesses to struggle and lose a large amount of capital or cannot even claim compensation.
Unable to control work items
Just like not carefully managing the process, hiring the SEO service also makes it impossible for
enterprises to control details of things such as satellite systems, fan page, and internal quality control. Content,
Still, know the difficulties and risks are always standing and happening at any time when businesses hire marketing services from outside.
But not every company has a private room responsible for marketing or SEO.
Therefore, to limit risks, you should consult two solutions after hiring Online Marketing services in general and SEO services in particular.
- Search for reputable, quality companies
- Hire a manager to set up the team in house